ACCOUNTING AND FINANCE Assignment Example | Topics and Well Written Essays - 2750 words

ACCOUNTING AND FINANCE - Assignment Example This form of packaging was chosen because of the sterilisation process which it has to undergo. One writer states â€Å"In canning sterilization processes, the product is sealed in a metal container and then treated thermally in order to destroy all pathogenic and spoilage microorganisms. This sequence of operations does not allow recontamination of the product after thermal treatment, and, as a result, it remains shelf-stable for a long period of time.† Healthy Drinks & More is a small business and we have to ensure that our product is tamper proof. The other types of containers do not carry that assurance. The writer further states: â€Å"they can be sealed hermetically; they provide excellent protection from gases, moisture, microorganisms, rodents, and insects; they are stackable, tamper-proof, and relatively inexpensive; and, in general, they can be thermally processed.† The marginal costing statement shows the marginal cost of producing BLASS. That is, what it would cost to produce one extra can of â€Å"BLASS†. Unlike some other marginal costing statement the cost of direct material and direct labour are combined because we have outsourced the production of the drink and we were not able to receive a breakdown of the cost. The total cost of direct materials and labour is  £1 per tin. The 250 ml cans are to be sourced by us at a cost of 20p per tin (inclusive of design), for a minimum order quantity of 100,000 cans. We chose to provide the cans so that we could exercise some level of control over how they are used, while ensuring that they do not get into the wrong hands. Fixed costs relate to administration salaries, depreciation of fixed assets and rental of office space to carry out administrative functions. The breakeven table (in Appendix 2) shows information on variable cost, which is described as direct costs of

The analysis of core audience of GolfOnline Magazine Essay

The analysis of core audience of GolfOnline Magazine - Essay Example They like to be well-informed; especially when it comes to their favorite sport (Golf). The most important values used to segment this magazine's market are: Income (Demographic), and Lifestyle (Psychographic): the Golfer lifestyle. The consumers of GolfOnline have a high income, which allows them to afford an expensive sport such as Golf, which requires special equipment and traveling. They love sports and Golf is their passion. The magazine's audience is, as described on their website, "an affluent, professional male audience with high disposable income and propensity to buy". They travel frequently and 83% of them research or purchase travel packages online. They spend a lot of money in Golf equipment, 89% plan to purchase new equipment this year. The readers are interested in learning more about the sport; they are interested in hiring Golf teachers and getting lessons. Famous golfers such as President Bush help create an image of what the Golfer lifestyle is like. According to an article for Golf Magazine by reporter Harry Hurt cited on CNN, "golf just may be the sport of presidents". "Golf has been used by presidents and presidential candidates for years. For example, President Eisenhower was the first president in office to really associate himself with golf". They have good taste and appreciate quality in what they buy. They are interested in Real Estate, and usually they think long-term, investing in properties and business. 3. Advertisers of GolfOnline GolfOnline works above all with sporting, travel, entertainment, technology and automotive industries. According to their information, they have worked with over 200 clients within these industries. As of this date, they advertise the following categories and brands: Category Brand Automotive Mazda Cadillac Jeep Acura Online Shopping - Golf Products GolfGalaxy.com FootJoy Educational The Range Instruction Videos Finances Ameriprise Financial Services Travel Packages Myrtle Beach Golf Trips Ocean City Golf Getaway Telecommunications Sprint The strongest product categories are the automotive, they have three different brands: Jeep, Mazda and Cadillac. The target consumers of these products are likely to read Golf Online. They have the resources and the taste to acquire these kind of "high-involvement" products. The category itself is an expensive product, but the brands advertised are also expensive within their own category; Cadillac is the brand for luxury automobiles, it's classic and elegant. The New 2006 Cadillac DTS has the slogan: "Presence. Power. Performance". Mazda advertises the new Miata MX-5 with the concept of Oneness with the car. It is also important to note that it advertises a road trips across America. It's using the experiential marketing, by offering "Great Road Trips" across the country so that the consumer associates an exciting experience with the car. In Ameriprise and